Sales Project Report on Wall”S

smotherS Introduction besieges was bought by Mac fisheries in 1920 who indeed sold debates to open Brothers in 1922. In 1922 by the 1950s, wartime rationing produced a tumid appetite for glass convulse sales events r to each angiotensin converting enzymeed ? 46 gazillion by 1959 and debates opened a largish icing batter factory in Gloucester. passingmarkets began to stock rubbish cho folderols in appurtenance to sm only noble street shops. Market research in the mid-seventies showed that practic exclusivelyy all(prenominal)one view as intercoursed ice cream. smothers ice cream started returnion. beleaguers ice cream introduced in 1995 in Pakistan at a dismount place unilever brand.Unilever is one of the biggest brands in Pakistan and 56 other brands ar registered on a lower floor unilever brand. coming together the everyday needs of heap everywhere. It is the world b proscribed 1 in ice-cream, margarine, and tea-based beverages also in personal w ash, prestige fragrances and deodorants. Unilevers packaged nutritions business line is the worlds third largest after Nestle and Kraft. Yet at the comparable time, the assemblage has p causeed its portfolio by 75%, disposing of some regional harvest-feasts and rebranding others in order to concentrate on on a little roster of global power brands.Advertising long time estimated global measured advertise expenditure of $3. 5bn in 2004 making Unilever the worlds number 3 advertisers. ?Founded 1930 ?Employees 350,000 ?Sales $25. 3 Billion ?Profits $982 Million ? provide London, England and Rotterdam the Netherlands ? 3d-largest union in Britain ? garbage downulaces largest margarine producer ?Worlds largest soap and detergent manufacturing business ?Worlds largest master of packaged tea ?Worlds largest ice cream maker ?Worlds 3rd-largest advertiser ?Worlds 16th largest industrial caller ?Rank Worlds largest consumer growthions unionUnilever is one of the worlds leading food companies. Our passion for understanding what people expect and need from their food and what they love close it makes our brands a popular choice. In the late nineteenth century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygienics and personal circumspection commonplace and improving nutrition through adding vitamins to foods that were already daily staples.The decade starts with the turn out of Path to ingathering, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century-consumers with its Vitality mission. crosspatch cream is made from milk, fat and sugar. These atomic number 18 cooled as they are mixed, then whipped to create a light, airy texture. Flavourings, fruit or chocolate are added then the whole mixture is frozen once more before packaging. Walls h ave been continuously adding new products to its range. As a result Walls has registered a monumental increase in its sale volume during the last ten eld in Pakistan. Mission Statement Unilevers mission is to add verve to life. We meet everyday needs for nutrition hygiene and personal care with brands that help people feel good, look good and get much(prenominal) out of life. Walls polka Acquisition In 1994 Lever Brothers Pakistan tried to pack Polka Ice Cream for Rs 600 million. Polka refused the bid, demanding instead Rs. 1 billion. maven year after the launch of Walls Ice Cream by Lever Brothers in 1995, Polka approached Walls with an offer to merge the two companies. In 1998 Polka merged into Walls both combined with one and other. After the merging they are working together for last 7 years.On Polka packaging there is a brand mark of Walls ice cream. Walls has a 28% share in the ice cream market 25% of which comes from the take home range and 64% of the impulse range the highest in the stallion industry. Taste the dramatic play side of life Mention ice cream and most people think of the center field brand. The brand with the big red heart logo is behind umteen much-loved ice cream classics from indulgent treats like Magnum and Cornetto. Making you happy Few foods are guaranteed to point a smile on peoples faces like ice cream. But plot of ground ice cream should always be fun, weve an ever-growing range of lower fat, lower sugar products. knocker brand flat provi stilbesterol lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favorites theres something for everyone Some ice creams are surpass as an occasional indulgence, but others can be a firm treat, and eaten sensibly, ice cream can be part of a wakeless balanced diet. Heart brand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-crab options and those with more nutritional goodies like calciu m and fruit. Key facts Unilever is the worlds biggest ice cream manufacturer, with an annual turnover of 5 billion. Heart brand products are sold in more than 40 countries. The Heart brand operates under polar names in varied markets (Walls in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands). Ice cream is an impulse buying product it is related to happiness, fun and togetherness. Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated occurrence of food is now adequate increasingly popular among the people.There are small, medium and large manufacturers of ice cream in Pakistan. Walls have divided the ice-cream products into three main categories. 1. impulse item 2. In home 3. bulk pack neural impulse Item Impulse items are produce especially for kids and teenagers. KIDS It includes Rocket, Twister, Bigger Three, and V anilla cup, Rainbow Berry fudge and Choc Dip which are for kids. SLOGAN every last(predicate) Action All Walls TEENAGERS It includes jet sport, Kings Kulfa , Mango Kings KulfaVanilla, and Choc Bar, Cornetto, Pop cone,Chocolate Passion, Magnum, and Feast SLOGAN All Hearts All Walls. IN HOMEIn home ice cream products are especially designed For family and adults which includes cubic decimeter and half liter packs also Have half and full packs. It includes Tutti Fruity, Cassatta, Kings Kulfa, Mango, Chocolate chip and many more. BULK PACK These are for dealers and hotels and Walls providing in large Or big quantity in the form of big packs. Walls deal with Pizza Hut, McDonalds, major shopping centers, stores, vendor. Annual Growth Rate 13. 37% is annual growth rate of the walls company And walls ice creams remain the best. SWOT abstract Strengths Strong brand equity. Quality product Larger dealers network rude wide availableness Production under Unilever brand is one of the bigg est medium for company Innovative (using latest technology for the manufacturing of the ice cream and all system is computerized) Unique innovative packing Weaknesses Perception rough the company is that it is specially made for high class consumers. This perception is affect company range of mountains although Walls is making ice cream for every class and they have those products which are ranging from 5 to 30 which can be affordable for the poor people. Weather barrier is also the factor which is affecting the production of the ice cream and can be taken as a weakness for the Walls Product price high with respect to the competitor in some flavors Opportunities Range of the products can be increased especially for the kids Kids are the big opportunities for the company Increase in the population Unilever brand is the big opportunity for the Walls as it is well crawl inn internationally Threats If any multinational company launch ice-cream product then it will be a bi g curse for the company but up till now company is non facing any kind of threat Selling Techniques Let people know you sell ice cream Show nodes and passersby that you sell ice cream by marching POS items such as pavement signs, flags and waste bins outside your store. This may result in further impulse buys, growing your general business. 2 Keep your locker clean and full Only 50% of intended ice cream purchases result in a sale due to unappealing cabinets. Check your stock regularly and clean and unthaw your cabinet to attract more sales and keep running be down. 3 pullulate the best sellersStock the best selling brands in each of 4 segments chocolate snacks, cones, adult refreshment and kids to make it easier for your customers to find what they want 4 Make your cabinet easy to find Place your cabinet in a high traffic flow area respectable to the till and ideally amongst other impulse products. 5 Draw wariness to your cabinet Use indoor POS items such as free zer display boards, basket labels and cabinet stickers to make your cabinet stand out. 6 Stock ice cream all your round A third of all ice cream sales are made during the winter months, so stock up now and dont miss out. distribution ne of the competitive advantage of skirtS is its availabilty, which is ensured by extensive distribution. The distribution of icecream is different from other products. To keep it in a good form it mustiness be chilled at appropriate temprature. For thid purpose deep freezers are used, which are provided by the company. However the running costs are to be paid by the retailer. For this purpose walls gives a margin of 18% to its retailerdistributors, which is distributed over entire channel. Pakistan is divided in three major sections. These are as follows 1) trades union ( Islamabad, Peshawar, Northren Areas) 2) Central Central Punjab and Lahore) 3) South ( Sindh and Balochistan) Disribution Channel Distribution is making the product available but this availablity should ensure that product must be 1- At in good order place 2- At right time 3- In right condition jettyS have a hybrid distribution system. It reaches different customers with different systems. fenceS is using two types of ditribution channels, both are indirect channels. Producer allocator Retailer Consumer RetailerSecurity forthe freezersInvestment onIce cream productsBoard for advertizingTotal investment required Others1500012-15,000300030,000 besiegeS nix12-15,000Nil15,000 Promotional Strategies Promotional strategies of borders ice-cream is consistent. It uses Pull strategy for promoting its product because borders spent a lot on publicize and consumer promotion to build up consumer demand. Promotional Budget One of the hardest merchandising decisions facing a company is how much to spend on promotion. How des a company decide on its promotion budget WALLs ice-cream uses Objective-and-Task Method to set its budget for promotional activities.This budge ting method entails (1) defining proper(postnominal) promotion objectives, (2) determining the tasks needed to obtain these objectives, and (3) estimating the cost of performing these tasks. The sum of these costs is the proposed promotion budget. Walls determine its specific tasks to achieve its objectives which are defined by the companys management, to achieve these objectives WALLs estimates the costs of different tasks, which are to be do to make headway its products. 1. Promotional Objectives Promotional objectives of the WALLs ice-cream are as follows Inform Persuade RemindCompanies inform the people when they dont know about the product, persuasion takes place when people already know about the product and company forces them to buy the product and when companies is selling enough quantities of a product it reminds consumers about the product to keep the sales at the same aim in future. Promotion is important for firms in many ways. It helps to establish image of produ ct, which the manufacture wants to portray, and also the personality of product. It informs the people, creates awareness and helps in place and displace of the product.With promotional tools company can tell about the availability of product, company can neverthelessify prices or can communicate the features of the product. WALLS is not promoting its products individually because WALLS trust that the high flavor it is providing through its products are more than sufficient to prove its identity. We believe that now there is a need for WALLS to promote its products one at a time as international competition is coming as well. 2. Tasks endurance of different promotional tools advertising and media schedules and what types of message are delivered to the target audience. WALLs uses Advertising and Sales Promotion. . Cost/Budget Estimated budget of WALLs of promotion is Rs. 2. 5 million (est. ) Promotional Tools 1. ADVERTISEMENT WALLS is creating awareness about its new products such as supper Cornetto, fare DOR for this purpose it is using huge signboards on the major square of the cities and more importantly both the print and electronic media for publicizing and for that it is following AIDA model. sensation The WALLS uses print and electronic media plus the signboards initially just to create awareness and knowledge about its new product as these days it is giving A lot of adds of both of its fresh launched producs Super Cornetto. Interest As the public gets awareness of the produces of WALLS the future(a) step is to create interest among the target buyers about the product which is again done through advertisement. Desire The WALLS create infrequency among the customers and transform that curiosity into the desire of the product. Action Finally to make the customer purchase the product this is the final thing to be done in model. The WALLS follows a sequential pattern through which it strengthens its newly launched products. Or to put in anoth er way, the concept can be very well understood with the help of the above given grammatical construction blocks InformPersuade Remind Companies inform the people when they dont know about the product, persuasion takes place when people already know about the product and company forces them to buy the product and when companies is selling enough quantities of a product it reminds consumers about the product to keep the sales at the same level in future. Promotion is important for firms in many ways. It helps to establish image of product, which the manufacture wants to portray, and also the personality of product. It informs the people, creates awareness and helps in positioning and repositioning of the product.With promotional tools company can tell about the availability of product, company can justify prices or can communicate the features of the product. WALLS is not promoting its products individually because WALLS believe that the high quality it is providing through its prod ucts are more than sufficient to prove its identity. We believe that now there is a need for WALLS to promote its products separately as international competition is coming as well. The theme of advertisement varies with the product image and positioning. But walls follow the same theme internationally.The advertisements run on TV are made in foreign countries. The objectives of advertising are the three basic ones which include informing, persuading and reminding about different brands of walls. WALLS have used all sorts of mediums of mass communication and one to one bases. The mediums used in WALLS promotional activities are TV Billboards News papers Magazines Radio Banners Pamphlets Stands in shops Shop boards Sponsorships of pop stars, actors, models Event arrangements Bus Stop Board Ads Fun carnival carried out in different parks such as Racecourse greens 2.SALES PROMOTION WALLS has been going a number of sales promotion activities like the 1- Cycling System WALL S started its cycle system for awareness but after that its task was modified into doing sales promotions for the company. And also cycling system has proved excellent in foothold of sales and promotion. 2- Discount Coupons WALLS launches very low price products for the purpose of both market expansion and sales promotion. Like solely for Rs. 2 and Liter pack for Rs. 45 was also to boost sales. 3- Discounts and Offerings Walls offered 5% discount in off-season. 3. Public RelationsFor strengthening itself in relationship markets WALLS is not only going for customer satisfaction but also stressing upon building unassailable public relations. For example, under the umbrella of Unilever, WALLS has been trying to part in jack ladder activities and also to stay in front in national and pietism events. For instance events like Valentines Day. WALLS uses such occasions to not only promote its sales but also to build strong public relationships through sponsoring events on this day. Mor eover, it has recently started organizing colorful Fun Carnivals too, which is solely a family affair.This is just an instance WALLS tries to gain supreme of such opportunities. 1. Customers Price discounts Quantity discounts 2. Distributors Shares 50% of the distributors expenses Off season discounts 5% 3. Retailers Free freezers to retailers Investment on each retailer Rs. 22,000 Free freezers forethought 4. Street Vendors Free Trikes To strengthen its relationship with the various public and customers WALLs sponsors an Art exibition. Hierarchy of Marketing Department (sales force) National/ nation marketing (sales) manager ? Zonal sales manager Area/ dominion sales manager ? Sales officer ?Our Suggestions REFERENCES 1. www. wallspakistan. com-0 2. www. unilever. com-1 3. www. yummy. com. pk-2 4. www. unilver. co. uk-3 5. www. walls. co. uk-4 6. www. yahoo. com-5 7. www. google. com-6 ? -0 http//www. wallspakistan. com/ -1 http//www. unilever. com/ -2 http//www. yummy. com. pk/ -3 http//www. unilver. co. uk/ -4 http//www. walls. co. uk/ -5 http//www. yahoo. com/ -6 http//www. google. com/